Tuhura Athletics - Islamabad, Pakistan

Tuhura Athletics was founded in fall of 2017 to fill the ever growing gap of affordable and high fashion activewear, in the local retail market. Tuhura is the first ethically conscious brand in Pakistan that offers runway inspired designs while ensuring comfort and quality.

Two/hoo/ra ( Two-who-ra), derived from a Maori word meaning ‘to explore’, came to life when the young entrepreneur became obsessed with mindful living and set on a journey to motivate other Pakistani women to focus on themselves while living a healthy and active lifestyle.

Headquartered in the capital city Islamabad and proudly “Made in Pakistan”, the founder calls her brand an extension of their customers- empowered women EXPLORING their strength and endurance.