Pakistan Software Houses Association (Pasha) - Karachi

P@SHA is a Pakistani trade association that was established in 1992 to represent the IT industry and protect the rights of its members. Over 600 companies are currently active members of P@SHA, with its scope broadening to include BPOs, Call Centers, Animation & Game Developers, Consultancies, and Startups. P@SHA works to promote an environment of growth, prosperity, innovation, and ease of doing business, as well as lobbying for government policies, legislation, and industry incentives. In addition to advocating for its members within Pakistan, P@SHA is also registered and recognized globally by WISTA (World Information Technology and Services Alliance), ASOCIO (Asian Oceanic Computing Industry Organization), and APICTA (Asia Pacific ICT Alliance). It does this through various initiatives such as trade delegations, participation in exhibitions, and networking opportunities.